Why YouTube Videos Go Viral

By , 21 March 2012

Why YouTube Videos Go Viral
Why YouTube Videos Go Viral

If you have a spare seven minutes, take a look at this TedTalk video from YouTube's Trend Manager, Kevin Allocca.

With over 48 hours of video uploaded to YouTube every minute, Kevin identifies three characteristics of those videos that go viral and get over one million views. They are:

  • Tastemakers / Influencers (people who kick-start the viral trend)
  • Participation (e.g. video remixes, imitations, parodies, sharing)
  • Uniqueness and Unexpectedness

Here is the video. You may need to view it online if you are reading this from your email account.

Why YouTube Videos Go Viral

And some interesting screenshots from the presentation.

Why YouTube Videos Go Viral

Why YouTube Videos Go Viral

Why YouTube Videos Go Viral

 

About Roger Keays

Why YouTube Videos Go Viral

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